شناسایی شاخص‌های هم‌آفرینی سازمانی بانک صادرات ایران

Abror, A., Patrisia, D., Engriani, Y., Noor, N. M. B. M., Omar, M. W., Hafizh, M. A., & Linda, M. R. (2023). Antecedents of customer value co-creation in Islamic banking: The role of religiosity, perceived value and behavioral factors. Cogent Business & Management, 10(3). https://doi.org/10.1080/23311975.2023.2259577

Ferm, L. E. C., & Thaichon, P. (2021). Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry. Journal of Retailing and Consumer Services, 61. https://doi.org/10.1016/j.jretconser.2021.102548

Harandi, A., Parhizgar, M. M., Fazel, A., & Amini, M. T. (2021). A conceptual model of academic value co-creation with emphasis on fourth- and fifth-generation universities using meta-synthesis and fuzzy Delphi approaches. Management of Governmental Organizations, 10(1), 103-124.

Hassanzadeh, M., Delafrooz, N., Gholipour Soleimani, A., & Shahroudi, K. (2021). Explaining the model of customer value co-creation behavior in the development of the medical tourism industry in Guilan Province. urban tourism, 8(2), 141-159.

Javashi Jadid, S., Taheri Kia, F., Jalali, M., & Tabrizian, B. (2020). A model of value co-creation with customers in the tourism industry. Innovation Management in Defense Organizations, 3(1), 119-146.

Keshavarz, Y., & Jamshidi, D. (2018). Service quality evaluation and the mediating role of perceived value and customer satisfaction in customer loyalty. International Journal of Tourism Cities, 4(2), 220-244. https://doi.org/10.1108/IJTC-09-2017-0044

Kooshki, A. A., Alizadeh Meshkani, F., & Feqhi Farahmand, N. (2022). Validation of the customer value co-creation model in the banking industry: A case study of Bank Mellat. Financial Engineering and Securities Management.

Kooshki, A. A., Alizadeh Meshkani, F., & Feqhi Farahmand, N. (2023). Presenting a model of customer value co-creation to encourage investment in the banking industry from a phenomenological perspective. Investment Knowledge, 12(45), 395-418.

Le, H. N., Pham, T. A. N., & Pham, T. N. (2022). The transformative outcomes of frontline employee adaptability for service value co-creation: A study of the banking sector. International Journal of Bank Marketing, 40(3), 401-424. https://doi.org/10.1108/IJBM-03-2021-0093

Malik, M. I., & Ahsan, R. (2019). Towards innovation, co-creation and customers' satisfaction: A banking sector perspective. Asia Pacific Journal of Innovation and Entrepreneurship, 13(3), 311-325. https://doi.org/10.1108/APJIE-01-2019-0001

Oklevik, O., Nysveen, H., & Pedersen, P. E. (2024). Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: A brand engagement perspective. Journal of Marketing Theory and Practice, 32(1), 1-24. https://doi.org/10.1080/10696679.2022.2120013

Parvari, P. (2022). Value co-creation in customer-solution-based business networks in the software industry. Technology Development Management, 10(2), 153-180.

Rahman Seresht, H., Khashaei Varnamkhasti, V., Ebrahimi, M., & Rahimian, M. (2018). Strategic value co-creation model in the Iranian banking industry: Value creation in a new paradigm. Public Management Research, 11(40), 27-52.

Rahman Seresht, H., & Sheikhi, N. (2019). Value co-creation in Iranian banking: An analysis of value creation elements and relationships. Public Management Research, 12(46), 95-122.

Rahmati, M. (2020). Presenting a co-creation model in the tourism industry using the qualitative grounded theory method. Tourism Development Planning, 9(33), 229-246.

Roy, S. K., Singh, G., & Hatton, C. (2023). Customers' motives to co-create in smart services interactions. Electronic Commerce Research, 23, 1367-1400. https://doi.org/10.1007/s10660-022-09633-w

Saha, V., Hollebeek, L. D., Mani, V., Goyal, P., & Clark, M. (2025). Value co-creation: a metatheory unifying framework and fundamental propositions. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-03-2024-0163

Shaikh, S., & Gummerum, M. (2025). A Luxury Consumption Perspective On motivations for Brand Value Co-Creation in Emerging Markets. International Journal of Emerging Markets. https://doi.org/10.1108/ijoem-10-2023-1637

Shakibi, H., Shabgoo Monsef, S. M., & Gholipour Soleimani, A. (2023). A model of brand value co-creation with customers for regional planning. Geography (Regional Planning), 13(52), 339-356.

Taherpour, F. (2021). Designing and validating a measurement scale for co-creation in the university. Public Management Perspective(45), 135-155.

Turunen, A. (2025). Co-creating and validating customer value in Higher Education IT Services using Service Design. EPiC Series in Computing, https://doi.org/10.29007/sn4b

Wang, Z., & Yang, X. (2025). Building brand loyalty through value co-creation practices in brand communities: the role of affective commitment and psychological brand ownership. Journal of Research in Interactive Marketing, 19(2), 201-220. https://www.emerald.com/insight/content/doi/10.1108/jrim-10-2023-0359/full/html

Wulandari, N., & Nasution, R. A. (2019). Integrated value co-creation and affective commitment in banking industry. https://doi.org/10.3846/btp.2019.47

Zuhri, S. (2025). Co-Creation Melalui Media Sosial: Kajian Pada Kampanye "Share a Coke" Kasus Coca Cola Di Indonesia. Bisman (Bisnis Dan Manajemen) the Journal of Business and Management, 8(2), 401-418. https://doi.org/10.36815/bisman.v8i2.3945